McKennaCreative.Studio@gmail.com
480-600-4417
EXPERIENCE HIGHLIGHTS
Handles myriad responsibilities in deadline-oriented environments
Supervises direction of overall strategic vision; shapes and guides creative paths
Advanced design and computer graphic skills for print, publishing and digital media
Vast knowledge of print production and prepress
Extensive customer/client contact experience
Equally proficient delivering independently, with team or in a leadership role
PROFESSIONAL EXPERIENCE
INTERNATIONAL CRUISE & EXCURSIONS, INC. (ICE), Scottsdale, Arizona
May 2006 – March 2019
$1B+ full-service white label leisure travel and lifestyle corporation providing travel-based membership rewards, loyalty programs, and benefits for the world’s most recognizable brands.
ART DIRECTOR, May 2016 – March 2019
Directs, manages and mentors twelve-member Creative Team
Develops concepts with Copywriters and Designers to create new campaigns and projects spanning multiple channels
Partners with Video and Web teams to create high-quality, user-friendly and visually appealing video/tv and web pieces
Collaborates with senior leadership to create supporting Business Development assets resulting in a triple digit increase in new business closing percentage
Organizes, art directs and leads photo and video shoots
Cross-functional collaboration with team members for assignment execution
Reviews and approves all creative before presenting concepts and work to clients (both internally and externally)
Meets with clients to work on future-forward ideas and strategy
Works with third party vendors and outside resources to ensure accurate print quotes, attend press checks, and approve all pre-production final proofs
SR. GRAPHIC DESIGNER, May 2006 – May 2016
Mentored and trained Creative Team
Managed all design and production of print and digital campaigns in entirety
Reviewed, edited and approved all creative assets before presenting work to client
PETSMART, Phoenix, Arizona
February 2004 – May 2006
Specialty pet retailer of services and solutions for the lifetime needs of pets.
GRAPHIC DESIGNER
Responsible for design & production of in-store POP and corporate collateral for all advertising initiatives
Attended press-checks to assure quality of completed work
Prepared and presented work to management
MCMURRY, Phoenix, Arizona
June 2001 – February 2004
A leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results.
GRAPHIC DESIGNER
Coordinated projects from conceptual phases through mechanical production for national custom publications, About Health, Smart Health, Vim & Vigor and The Ritz Carlton Magazine
EDUCATION
THE ART INSTITUTE OF PHOENIX
B.A. Graphic Design
SKILLS
ADOBE CC
InDesign • Illustrator • Photoshop • Acrobat • XD
MICROSOFT OFFICE SUITE
REFERENCES
MARLENE REYES
ICE, SVP, Strategic Business Development & International Marketing
702-540-5752
LAURIE BOWDEN
ICE, Vice President of Strategic Initiatives
602-749-2121
laurie.bowden@iceenterprise.com
MAX ZÄNKER
ICE, ED of Program Management
219-743-4954